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Many
organizations sometimes get into the most undesirable
situation of running out of cash. Almost the entire time
and attention of the
top management is consumed in fighting one payment
crisis after another.
Cash
shortage is not the same as Cash-constraint.
An organization is said to be in
Cash-constraint only and only if it has
sufficient orders, sufficient manufacturing capacity,
right vendors but the vendors have stopped supplying due
to their payments being delayed significantly due to
cash shortage. This situation could threaten the very
existence of the organization.
In most cases it is
possible to reverse this life threatening situation
within less than 100 days through the application of Dr.
Goldratt’s Theory of Constraints (TOC).
Mr. Ravi Gilani,
Managing Consultant - Goldratt India, will be sharing
this path-breaking methodology step-by-step, with
diverse examples (case studies) of situations and
geographies. He presented this paper for the first time
at the Theory of Constraints International Certification
Organization (TOCICO) conference at Miami in 2006.
Since then there has been a regular ask from hundreds of
CEOs for a repeat presentation at every annual TOCICO
conference.
Reference material
JMS-10 - Indo Asian Fusegar Limited
Presenter:
Ravi Gilani, AGI Associate, Time ‘n’ Cash presenting on
behalf of Vivek Mahendru of Indo Asian
Located in India, Indo Asian Fusegar Limited has been
manufacturing electrical and lighting products since
1958. By September 2001, the company had hit bottom.
Their on-time-in-full delivery performance was less than
10%. Payroll was a month behind. Payables were more than
90 days past due and suppliers were questioning whether
or not to continue supplying to the company. There was a
severe cash shortage. Sales were declining due to poor
performance. And for the year 2000-2001, the company
lost money – for the first time in 42 years.
In September 2001 Indo Asian was introduced to TOC.
Prior to this they perceived their problem to be in the
market – not enough customers. After their initial
exposure to TOC they realized that timely order
fulfillment was the key to their success. They agreed to
a pilot TOC implementation in their plants. The focus
changed from “production” – number of items produced –
to “dispatch” – numbers of orders executed in full. The
plants were no longer allowed to dispatch incomplete
orders. Marketing was now only allowed to pass on actual
orders to the plant – not orders based on forecast.
The company also implemented an unrefuseable offer with
a key customer that resulted in a favorable payment
arrangement. Indo Asian was being paid in full on
delivery of orders (within six days of the order) rather
than after the usual 60+ days. In return, Indo Asian
reduced their prices to this customer, and this customer
only, by 50%. This resulted in significantly improved
cash flows.
Today, Indo Asian has increased its on-time-in-full
deliveries from less than 10% to 84%. Most orders are
delivered within ten days. The company is no longer
losing sales due to shortages in raw materials, and in
fact has increased sales by 18%. Employees have renewed
hope, everyone is happy with the direction of the
company, and profits again are being realized.
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